Last weeks post explained the single most recommended tip regarding small business marketing. The second tip on that list is BYOB (Build Your Own Brand). When building your brand the biggest recommendation is DO NOT BE FAKE. When operating a small business the business takes the character of the owner. This being said everything you do reflects on your business, how you speak, act, respond, and react. Being fake may work for a short time, but once your customers see the real you chances are they will lose trust in who you are and what you do or what you offer.