This weeks tip revolves around communicating with customers through newsletters. Offer customers who sign up a discount or free gift. One suggestion would be to offer as a free gift a product you have not offered for sale as a way to get feedback or advertise this product. In order to keep customers viewing your newsletter it is a good idea to place coupons or information of upcoming sales or promotions. Another idea would be to have customers register for free giveaways. Some suggest an annual giveaway while others feel a giveaway once per month or quarter works best.