The next tip in the series deals with defining your NICHE.

What makes you stand out?

When customers are looking for a service or product, how can you make sure you draw the attention to your NICHE?

How can you serve a specialized market?

In almost everything a customer can find multiple sources to provide them with what they need. What can you do to set yourself apart and give the customer something they cannot get from someone else? Or, maybe you just do a really good job of getting the attention of the customer and then maintain the relationship with good service along with a comparable product. Sometimes just being the first  person to supply and never giving customer a reason to look elsewhere can keep your company in the black.