The next tip from a panel of Successful Entrepreneurs deals with research and study. Their suggestion was to study your competitors, see what they are selling, watch their adds, and view their feedback. The idea is NOT to copy, but take notes, if you see mistakes or negative feedback learn from their mistakes, use the information you obtain and be creative and be proactive to trends. If you are not willing to put in the work to see what others are doing you will more than likely be blindsided and behind when the next new trend arrives.