This weeks tip from successful entrepreneurs deals with Social Media. The following is what the group of entrepreneurs came up with.

Get Smart with Social Media

and this is how to do it.....

Don't post all day everyday

BUT

Pick at least 1 form of social media and be consistent with your post

Always

Be yourself, NEVER BE FAKE

Reward

Reward your followers, friends, or people who like your post

(suggested forms of rewards were coupons or drawings for product, especially new product before you list it as a sale item.)

Keep your post professional

Stay away from post with content that does not relate to your product or service.

Some entrepreneurs post opinions about things outside their business, but

if you do so be prepared to deal with and possibly suffer from a backlash

due to the consumers who are offended or do not agree with your opinions.  

 

 

 


This week the focus will be on (SEO) or search engine optimization. From the poled business owners this was the next tip they suggested new owners focus their attention. Their suggestions were to experiment with search engines in order to increase optimization. Use correct titles, tags, and accurate descriptions. Google being one of the largest players when it comes to search engines, also provides valuable information to help the small business determine which tags, links, or descriptions give the business more time in front of the customer. They also have a tool to determine how user-friendly your site is and things that can help your company be more user-friendly.
 One of the biggest things that contribute to Googles grade is the mobile compatibility of your site.
With the current trends if businesses want their sites to be effective they must be compatible with mobile devices. More and more customers use their mobile devices to gather information about businesses and their products. Another plus for websites is the use of informational videos on their site. Customers are 64 to 85 percent more likely to buy a product after watching videos about the product. To view more information about the SEO and the help available online click on the link below:
http://www.smallbusinesscomputing.com/emarketing/seo-in-2015-trends-and-tips-for-small-businesses.html

 

Continuing with tips from some of the most successful Entrepreneurs this week the tip focuses on customer service. Great customer service adds value to the product offered and begins with the initial contact with the customer. Be up front and honest with customer, make sure you provide product as advertised or better, make sure product is delivered on or before agreed upon time or date, follow up with customer after purchase to ensure a positive experience, and if any problems exist take care of those issues in a timely manner. Word of mouth can be the most beneficial form of advertisement to new businesses, but it can also be very detrimental if the customer is not happy or feels the product was not as advertised. Word of mouth is also communicated much more today than it was 10 years ago due to social media. Positive reviews and ratings will only improve the customer confidence and more than likely increase the sale of product offered.

The companies that are generally acknowledged to be providers of “great”, rather than merely “good”, customer service are those that typically go the “extra mile” in the way they treat their customers.  This statement and much more information can be found at:
http://fieldservicenews.com/difference-good-great-customer-service/

Last weeks post explained the single most recommended tip regarding small business marketing. The second tip on that list is BYOB (Build Your Own Brand). When building your brand the biggest recommendation is DO NOT BE FAKE. When operating a small business the business takes the character of the owner. This being said everything you do reflects on your business, how you speak, act, respond, and react. Being fake may work for a short time, but once your customers see the real you chances are they will lose trust in who you are and what you do or what you offer.